Media Communication – An Introduction to Theory and Process


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Titel en schrijver
Media Communication – An Introduction to Theory and Process, James Watson
ISBN nr.
Uitgeverij, drukjaar en drukversie
Palgrave Macmillan, 2008, Derde druk
Paperback of hardcover
Aantal pagina’s
452 pagina’s
Taal en categorie
Engels, Studieboeken
Korte samenvatting
In Media Communication, media lecturer James Watson explores the changing landscape of modern media and communication methods. In the 21st century, the media climate has changed a lot. The first edition of this book was published in 1998. But this third edition is updated for the influence 21st century mass media and influence thereof.

The upsurge of online presence of media has changed the relationship with the consumer. The book covers the way different media shape the way certain demographics look at world events. Furthermore this book covers the ownership of media and how it is never produced without an agenda.

Over de auteur
James Watson was born on  8 November 1936 in Darwen, Lancashire. He was a lecturer for BA students at Greenwich University and West Kent College, specialized in media analysis. Another one of his books is a called Dictionary of Media and Communication Studies, published in 2015. As well as being a lecturer he had years of experience in the field of journalism. He also was a lauded author of as many as twelve children’s books. His best known title was Talking in Whispers. Aside from children’s literature he also penned a number of plays.  He died, age 78, in 2015.
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